What Are Your Biases and Heuristics?
Heuristics and biases are ubiquitous because they are innate to the human animal. They apply to customers, colleagues, executives, investors and any other category to which we assign human beings.
To better understand how people’s distortions, shortcuts and biases affect how you market to various stakeholders, you should be aware of people’s thinking patterns and perceptual filters, including your own.
Content: Article | Author: Michael L. Perla | Source: MarketingProfs | Subjects: Marketing / Sales, Organizational Behavior
What’s Your Value Proposition?
Anyone in business, politics, or public service should be able to answer the question, “What’s your value proposition?”
Here are some of the dynamics and concepts that contribute to a cogent value proposition.
Content: Article | Author: Michael L. Perla | Source: MarketingProfs | Subject: Marketing / Sales
What Are You Trying to Accomplish?
Without a crystal clear understanding of how the value determiners, your customers, perceive and value what you offer, the ability to effectively, profitably, and consistently meet their needs becomes an uphill battle.
Editor’s Note: the meat of the article are the lists of questions.
Content: Article | Author: Michael L. Perla | Source: CEO Refresher | Subjects: Customer Related, Management