What Are You Trying to Accomplish? [Archive.org URL]

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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

Without a crystal clear understanding of how the value determiners, your customers, perceive and value what you offer, the ability to effectively, profitably, and consistently meet their needs becomes an uphill battle.

Editor’s Note: the meat of the article are the lists of questions.

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