12 Posts found for Author: Michael Schrage

For managers and marketers alike, the power to calculate what customers might be worth is alluring. That’s what makes customer lifetime value (CLV) so popular in so many industries. CLV brings both quantitative rigor and long-term perspective to customer acquisition and relationships. For all its impressive strengths, however, CLV suffers from a crippling flaw that blurs its declared focus.

Content: Article | Author: Michael Schrage | Source: Harvard Business Review | Subjects: Customer Related, Marketing / Sales

Entrepreneurial genius—individual or collective—is a constant, torturous struggle between “being your best” and winning. Greatness without triumph isn’t truly great, but winning without being the best you can be is also a failure on some level.

Content: Quotation | Author: Michael Schrage | Source: strategy+business | Subjects: Achievement, Entrepreneurship, Success / Failure

Instead of better tools for better organizing, people want their organization done for them. Organizing is wasteful; getting its benefits is productivity. …the new economics of personal productivity mean that the better organized we try to become, the more wasteful and inefficient we become. We’ll likely get more done better if we give less time and thought to organization and greater reflection and care to … [ Read more ]

Content: Quotation | Author: Michael Schrage | Source: Harvard Business Review | Subject: Productivity / Work Tips

Metrics that convey the effectiveness of an innovative new product can affect that product’s success. For example, the concept of horsepower was invented to measure the power of the steam engine. More recently, metrics have been invented for “clock speed” of microprocessors and “gallons per 100 miles” for fuel efficiency. Using innovative metrics can make it easier for marketers to appeal to potential customers by … [ Read more ]

Content: Article | Author: Michael Schrage | Source: strategy+business | Subject: Innovation

strategy+business reviews the best books about innovation from 2007

Content: Related Content | Author: Michael Schrage | Source: strategy+business | Subject: Innovation

You should be investing less time in brainstorming good ideas and more time in targeting the sources of resistance to change.

Content: Article | Author: Michael Schrage | Source: CIO Magazine | Subject: Innovation

You want to talk CRM? You want to talk about sustainable sources of strategic advantage? Let me emphatically state: If you don’t have infrastructures or apps that make it easy for your best and most profitable customers to give you ideas about how you can do better and be better, you need to rethink what digital networks can and should mean in your organization.

Any company … [ Read more ]

Content: Quotation | Author: Michael Schrage | Source: CIO Magazine | Subject: Customer Related

Having the courage to fire the right person at the right time can be the most cost-effective way to improve an IT implementation.

Content: Article | Author: Michael Schrage | Source: CIO Magazine | Subjects: Human Resources, Organizational Behavior

The Nobel Prize-winning economist parses the roles of emotion, cognition, and perception in the understanding of business risk.

Content: Article | Author: Michael Schrage | Source: strategy+business | Subjects: Organizational Behavior, People

The dean of Berkeley’s School of Information Management and Systems foresees a world in which everything is negotiable.

Content: Thought Leader | Author: Michael Schrage | Source: strategy+business | Subject: Management | Industry: Education / Training

What is the Big Lie of the Information Age? That knowledge is power…

Content: Article | Author: Michael Schrage | Source: FORTUNE | Subjects: Knowledge Management, Management

Content: Book | Authors: Michael Schrage, Tom Peters | Subjects: Management, Organizational Behavior