Metrics that convey the effectiveness of an innovative new product can affect that product’s success. For example, the concept of horsepower was invented to measure the power of the steam engine. More recently, metrics have been invented for “clock speed” of microprocessors and “gallons per 100 miles” for fuel efficiency. Using innovative metrics can make it easier for marketers to appeal to potential customers by articulating the product’s value in a language consumers already understand.
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