When to Walk Away from a Sale: Nine Pivotal Questions
Finding the answers to nine questions will help you decide whether the opportunity has the potential for profit – or peril.
Editor’s Note: this article is written from a consultant’s perspective but the questions are worth considering for any sales position…
Content: Article | Author: Michael W. McLaughlin | Source: CEO Refresher | Subject: Marketing / Sales
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy-instead of money-to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
Editor’s Note: take a look at … [ Read more ]
Content: Book | Authors: Jay Conrad Levinson, Michael W. McLaughlin | Subjects: Industry Specific, Marketing / Sales | Industry: Consulting