Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them)
Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there’s no contact method that’s more direct or more effective. The results of telemarketing are usually measurable, too, which is also a rare benefit for any campaign tactic.
But, actually, you can expect more … [ Read more ]
Content: Article | Author: Michelle Palmer | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales