Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them) [Archive.org URL]

Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there’s no contact method that’s more direct or more effective. The results of telemarketing are usually measurable, too, which is also a rare benefit for any campaign tactic.

But, actually, you can expect more from your telemarketing programs than appointment-setting and seat-filling. In fact, telemarketing can lend tremendous support to helping you achieve other aspects sales and marketing initiatives.

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