Who Drives the Demand—A Critical Concept in Services Marketing Strategy
There’s no shortage of advice about which strategies work or don’t work for services marketing, yet they seem to conflict with each other regularly. So what’s the scoop? Which strategies work?
It’s less a question of which ones work than a question of which ones will work for you given the dynamics of what you sell. Answering that question requires many considerations, but there’s one that … [ Read more ]
Content: Article | Author: Mike Schultz | Source: MarketingProfs | Subject: Marketing / Sales
The Myth of Differentiation
Most everything I’ve read and heard about differentiation is wrong. I suspect the same is true for you.
Content: Article | Author: Mike Schultz | Source: MarketingProfs | Subject: Marketing / Sales
Inconceivable! 7 Misconceptions About Lead Generation
As service and technology firms begin to awaken from a long, recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up outbound marketing, your first step should be to re-examine your firm’s thinking about what works and what doesn’t.
Consider the following seven service lead-generation misconceptions.
Content: Article | Authors: John Doerr, Mike Schultz | Source: MarketingProfs | Subject: Marketing / Sales
Did Anybody Show? Seven Tips to Increase Attendance for Short Seminars
If you take the time and spend the money to produce, prepare and deliver a presentation or mini-seminar, here are seven event-marketing tips that will help you fill your room.
Content: Article | Authors: John Doerr, Mike Schultz | Source: MarketingProfs | Subject: Marketing / Sales