As service and technology firms begin to awaken from a long, recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up outbound marketing, your first step should be to re-examine your firm’s thinking about what works and what doesn’t.
Consider the following seven service lead-generation misconceptions.
Content: Article
Authors: John Doerr, Mike Schultz
Source: MarketingProfs
Subject: Marketing / Sales
Authors: John Doerr, Mike Schultz
Source: MarketingProfs
Subject: Marketing / Sales
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