No-Brands-Land
Article highlights author-activist Naomi Klein, and her ideas on how branding is invading public-space (e.g. schools, community, etc.). According to Klein, “The companies that have most aggressively stalked people as consumers are the same ones that, as employers, have abandoned them…The branding economy has been built on the back of Third World labor.” According to Klein, she is “interested in the way that utopian … [ Read more ]
Content: Article | Authors: Curtis Sittenfeld, Naomi Klein | Source: “Fast Company” | Subjects: Marketing / Sales, Social Responsibility (ESG)
No Logo : Taking Aim at the Brand Bullies
Content: Book | Author: Naomi Klein | Subjects: Marketing / Sales, Social Responsibility (ESG)