No-Brands-Land [Archive.org URL]

Article highlights author-activist Naomi Klein, and her ideas on how branding is invading public-space (e.g. schools, community, etc.). According to Klein, “The companies that have most aggressively stalked people as consumers are the same ones that, as employers, have abandoned them…The branding economy has been built on the back of Third World labor.” According to Klein, she is “interested in the way that utopian aspirations of branding are affecting our culture.” Read more about these and other interesting ideas, like branding ideas vs. products, the brand boomerang effect, and the failure of social institutions.

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