Marc de Jong, Nathan Marston, Erik Roth
Some ideas, such as luxury goods and many smartphone apps, are destined for niche markets. Others, like social networks, work at global scale. Explicitly considering the appropriate magnitude and reach of a given idea is important to ensuring that the right resources and risks are involved in pursuing it. The seemingly safer option of scaling up over time can be a death sentence. Resources and … [ Read more ]
Content: Quotation | Authors: Erik Roth, Marc de Jong, Nathan Marston | Source: McKinsey Quarterly | Subjects: Innovation, Management, Operations, Strategy
The Eight Essentials of Innovation
Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.
Content: Article | Authors: Erik Roth, Marc de Jong, Nathan Marston | Source: McKinsey Quarterly | Subject: Innovation