Using Purpose to Drive Innovation

While there is an innovator’s dilemma, there is also an innovator’s purpose. Less well known, an innovator’s purpose drives innovators to see beyond current convention, counters the natural risk aversion that large companies have to innovation, and mobilizes employees to accomplish their goal. As this author writes, purpose-driven innovation is the only way to change the rules of the game for lasting advantage.

Purpose: The Starting Point of Great Leadership

For any organization, the starting point of greatness is not in meeting expectations–whether of shareholders, board members, or constituents–but fulfilling a Purpose that fits the identity of the organization. For example, is a foundation charged primarily with discovery: inventing new approaches to helping people? Or with excellence: promoting a high standard of service and execution? Or with altruism: making greater numbers of people happy? Or … [ Read more ]

Purpose and Innovation

London, October 26, 2006 — The world’s most successful companies have discovered that to maximize the effect of corporate innovations, they must first identify an overarching framework, or purpose, for internal innovations. This conclusion is backed by a Booz Allen Hamilton study of 1,000 corporations, which showed little correlation between R&D spending and corporate success. Without a clear strategy it’s difficult to succeed regardless … [ Read more ]

The Realist’s Guide to Moral Purpose

Moral purpose is especially powerful when it prompts leaders to take radical steps that others would not take, and thus change the basis of competition in their industries. That is why moral purpose is a critical, if often unseen, element of strategic breakthroughs. A moral purpose can give a company the collective courage and persistence to strike out from the pack.

A moral purpose’s effectiveness depends … [ Read more ]