Using Purpose to Drive Innovation

While there is an innovator’s dilemma, there is also an innovator’s purpose. Less well known, an innovator’s purpose drives innovators to see beyond current convention, counters the natural risk aversion that large companies have to innovation, and mobilizes employees to accomplish their goal. As this author writes, purpose-driven innovation is the only way to change the rules of the game for lasting advantage.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.