Scientifically Proven Ways To Be Persuasive
UCLA professor Noah Goldstein on scientifically proven ways to be persuasive
Content: Multimedia Content | Author: Noah J. Goldstein | Source: UCLA | Subjects: Organizational Behavior, Personal Development
Harnessing Social Pressure
Marketers are good at using peer influence to sell products, but few executives understand that it can motivate customers to help companies achieve other goals, such as saving money. Even fewer seem to be aware that the improper use of peer influence can elicit behaviors contrary to what was intended.
Content: Article | Author: Noah J. Goldstein | Source: Harvard Business Review | Subject: Marketing / Sales
Yes! 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches … [ Read more ]
Content: Book | Authors: Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin | Subjects: Marketing / Sales, Personal Development