Marketers are good at using peer influence to sell products, but few executives understand that it can motivate customers to help companies achieve other goals, such as saving money. Even fewer seem to be aware that the improper use of peer influence can elicit behaviors contrary to what was intended.
Content: Article
Author: Noah J. Goldstein
Source: Harvard Business Review
Subject: Marketing / Sales
Author: Noah J. Goldstein
Source: Harvard Business Review
Subject: Marketing / Sales
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