Dynamic Pricing Doesn’t Have to Alienate Your Customers
Inflation-fatigued shoppers are witnessing prices fluctuate across categories with unprecedented scale and frequency — a trend often seen as yet another cunning commercial scheme. Is the extra profit companies see from dynamic pricing worth the risk of alienating customers? If done well, companies shouldn’t be making that trade-off — dynamic pricing.
Content: Article | Authors: Marco Bertini, Oded Koenigsberg | Source: Harvard Business Review | Subjects: Marketing / Sales, Pricing