Inflation-fatigued shoppers are witnessing prices fluctuate across categories with unprecedented scale and frequency — a trend often seen as yet another cunning commercial scheme. Is the extra profit companies see from dynamic pricing worth the risk of alienating customers? If done well, companies shouldn’t be making that trade-off — dynamic pricing.
Content: Article
Authors: Marco Bertini, Oded Koenigsberg
Source: Harvard Business Review
Subjects: Marketing / Sales, Pricing
Authors: Marco Bertini, Oded Koenigsberg
Source: Harvard Business Review
Subjects: Marketing / Sales, Pricing
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