Mastering Customer Context: Customer Interactions in a Mobile World
New wireless technologies will soon broadcast customers’ personal information, including their presence, preferences, and priorities. Providing services based on this digital information will require careful consideration of the six items of customer insight we call customer “context.” Companies that are able to integrate and use this information on a moment-by-moment basis will reap better and more profitable customer relationships.
Content: Article | Authors: Jeanne G. Harris, John C. Beck, Patrick D. Lynch | Source: Accenture | Subjects: Customer Related, IT / Technology / E-Business
When Two Brands are Better than One
By focusing on combining the best capabilities of both partners, innovative and durable co-branding programs can create significant value for companies and their customers. And they can be particularly useful in an environment of spending constraints.
Editor’s Note: read on for an overview of the four main types of co-branding…
Content: Article | Authors: Patrick D. Lynch, Paul F. Nunes, Stephen F. Dull | Source: Outlook Journal (Accenture) | Subject: Marketing / Sales
eCommerce-the site: Are you making your customers stick?
When the competition is only a click away, the key to success in eCommerce is to seize your customer’s attention-and hold on to it. Here are four proven tactics for making your Web site sticky and keeping customers coming back for more.
Content: Article | Authors: Patrick D. Lynch, Thomas H. Davenport | Source: Outlook Journal (Accenture) | Subject: IT / Technology / E-Business