Go-to-Market Advantage: The New Battlefield for Consumer Companies
As consumer companies make better products at lower cost, it becomes harder to differentiate among them. Therefore, advantage has shifted from supply-side capabilities to demand-side strategies, from upstream processes to the downstream go-to-market activities of pricing, trade spending, marketing, advertising, and sales. Today, success comes not just from raw data, but its transformation into strategic information. It is in organizing for adaptability and responsiveness that … [ Read more ]
Content: Article | Authors: Anthony Pralle, Jens Harsaae, Miki Tsusaka, Patrick Ducasse, Tomer Tzur | Source: Boston Consulting Group (BCG) | Subject: Marketing / Sales
Align the Levers for a Successful Go-to-Market Strategy
Assuming Leadership: The First 100 Days
Most senior managers will step into a new job at some point within the next five years. Many will be recruited or promoted to the top post in their companies. A strong report card during the first 100 days can set the tone for the next 1,000. We asked 20 CEOs to come up with the agenda they would follow if they could start over … [ Read more ]
Content: Article | Authors: Patrick Ducasse, Tom Lutz | Source: Boston Consulting Group (BCG) | Subjects: Career, Leadership