Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

If your organization aspires to create or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:
– How radical innovation creates new-to-the-world markets
– What the structural characteristics of early markets are and the implications for prospective new entrants
– How … [ Read more ]