If your organization aspires to create or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:
– How radical innovation creates new-to-the-world markets
– What the structural characteristics of early markets are and the implications for prospective new entrants
– How established firms can enter these markets and when is the right time to make their move
– What smart successful firms do to scale up new markets
– How to position one’s company in markets that are being consolidated
– How to evaluate if your organization should be a pioneer or a fast-second consolidator
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