Keeping The Competitive Edge
It’s not enough to have a competitive advantage. You also need to hold onto it.
Content: Article | Authors: Geoffrey A. Moore, Paul Wiefels | Source: Optimize Magazine | Subjects: Management, Strategy
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
Fans of Geoffrey Moore’s Crossing the Chasm and Inside the Tornado will certainly be attracted to The Chasm Companion, a step-by-step manual by longtime Moore associate Paul Wiefels that lays out specific ways to apply his popular tech-oriented business principles in our fast-changing world. But even those who never warmed to the earlier works–which proposed a pragmatic path for successfully navigating the ever-moving environment of … [ Read more ]
Content: Book | Author: Paul Wiefels | Subjects: Management, Strategy