Payal Kadakia
There’s a behavioral design professor at Stanford, BJ Fogg, who has developed a model that says for any behavior in the world to occur, you need three things to happen at the same time: motivation, ability and a trigger. Motivation can play off of many things, like pleasure or pain, hope or fear. Ability refers to how easy it is to execute the behavior. And … [ Read more ]
Content: Quotation | Author: Payal Kadakia | Source: First Round Review | Subjects: Customer Related, Marketing / Sales
Payal Kadakia
You know, in the beginning, people would say, “Oh, well, we need to build this thing to scale.” But, honestly, let the site go down. If people keep coming back, it’s a pretty good sign that you’re onto something. If they don’t due to a brief technical lapse, it’s likely not just the tech; there’s a dangerous fragility with your business or business model.
Content: Quotation | Author: Payal Kadakia | Source: First Round Review | Subject: Entrepreneurship