Payal Kadakia [Archive.org URL]

You know, in the beginning, people would say, “Oh, well, we need to build this thing to scale.” But, honestly, let the site go down. If people keep coming back, it’s a pretty good sign that you’re onto something. If they don’t due to a brief technical lapse, it’s likely not just the tech; there’s a dangerous fragility with your business or business model.

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