What Is Your Risk Appetite?
To avoid swinging between over-exuberance and excessive caution, set a disciplined target for your desired investment outcomes.
Content: Article | Authors: Alan Gemes, Peter Golder | Source: strategy+business | Subject: Risk Management
Brand New or Brand Old: What History Teaches Us About the Endurance of Brands
“History is bunk” – Henry Ford
In general, most marketing experts have agreed with Ford’s conclusion. While some researchers have advocated using historical or longitudinal approaches to study marketing phenomena, others have dismissed the vast field of history as inherently subjective and hopelessly unscientific.
Content: Article | Author: Peter Golder | Source: STERNbusiness (NYU) | Subjects: History, Marketing / Sales