“History is bunk” – Henry Ford
In general, most marketing experts have agreed with Ford’s conclusion. While some researchers have advocated using historical or longitudinal approaches to study marketing phenomena, others have dismissed the vast field of history as inherently subjective and hopelessly unscientific.
Content: Article
Author: Peter Golder
Source: “STERNbusiness (NYU)”
Subjects: History, Marketing / Sales
Author: Peter Golder
Source: “STERNbusiness (NYU)”
Subjects: History, Marketing / Sales
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