Your Enterprise as Living System: Success Starts with Knowing the Kind of Business You’re Really In

Every kind of for-profit and/or not-for-profit enterprise falls into one of four categories determined by (and named after) their customer promise: the predictable and dependable enterprise delivering consistent, reliable, and dependable products or services; the best-in-class enterprise delivering one-of-a-kind and distinctive products or services; the customized enterprise delivering a unique solution to each customer; or the enrichment enterprise promising fulfillment and the realization of higher-level … [ Read more ]