Finding New Growth in Tough Consumer Markets
In a world of product and brand proliferation, consumer companies face bleak prospects for sustained revenue growth. But a few firms such as Kraft, Procter & Gamble, and Netflix are creating new growth by using their product position as a starting point from which to create solutions that address the issues and hassles that surround the product.
Content: Article | Authors: Ana Dutra, James Frary, Rick Wise | Source: “Mercer Management Journal” | Subject: Marketing / Sales