Finding New Growth in Tough Consumer Markets

PLEASE NOTE
The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

In a world of product and brand proliferation, consumer companies face bleak prospects for sustained revenue growth. But a few firms such as Kraft, Procter & Gamble, and Netflix are creating new growth by using their product position as a starting point from which to create solutions that address the issues and hassles that surround the product.

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