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The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
In a world of product and brand proliferation, consumer companies face bleak prospects for sustained revenue growth. But a few firms such as Kraft, Procter & Gamble, and Netflix are creating new growth by using their product position as a starting point from which to create solutions that address the issues and hassles that surround the product.
Content: Article
Authors: Ana Dutra, James Frary, Rick Wise
Source: Mercer Management Journal
Subject: Marketing / Sales
Authors: Ana Dutra, James Frary, Rick Wise
Source: Mercer Management Journal
Subject: Marketing / Sales
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