Building Brand Loyalty for IT Services: Lessons from Industry Leaders
Prof. Phil Dover reviews a recent study from ITSMA that identifies the most effective activities for branding IT services today. Read why the research indicates that the most effective activities include creating thought and on-line leadership, internal branding, balancing local and global branding and the impact of demonstrating social responsibility.
Content: Article | Authors: Phil Dover, Rob Leavitt | Source: Babson Insight | Subject: Marketing / Sales | Industry: Information Technology