Prof. Phil Dover reviews a recent study from ITSMA that identifies the most effective activities for branding IT services today. Read why the research indicates that the most effective activities include creating thought and on-line leadership, internal branding, balancing local and global branding and the impact of demonstrating social responsibility.
Content: Article
Authors: Phil Dover, Rob Leavitt
Source: Babson Insight
Subject: Marketing / Sales
Industry: Information Technology
Authors: Phil Dover, Rob Leavitt
Source: Babson Insight
Subject: Marketing / Sales
Industry: Information Technology
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »