Robert M. Donnelly

Every market consists of customers with strong and weak perceptions of competitor’s levels of satisfying their specific requirements. Marketing in its simplest form is analyzing customer requirements in depth and then modifying your product offerings and related value propositions so that they “fit” better with the requirements of a certain segment of the market than your competitors.

Robert M. Donnelly

Peter Drucker said that “to defend yesterday is a larger risk than to create tomorrow.” Concentrating for too long on what was at the expense of what will be has been the formula for failure for many CEOs.

Personal Brand Planning for Life

Personal Brand Planning for Life is not a typical book on branding. It takes you well beyond the definition of branding and marketing yourself. This book will walk you through the process of accessing your own aptitude to understand what your strengths and desires really are. It shows you how to take this understanding and develop a brand from it. Many books on branding stop … [ Read more ]