… what attracts human attention is change. […] if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.
Content: Quotation | Author: Robert McKee | Source: Medium | Subjects: Attention, Marketing / Sales, Personality / Behavior
It’s Zuora’s, and it’s brilliant. Here’s why.
Content: Article | Author: Robert McKee | Source: Medium | Subject: Marketing / Sales | Company: Zuora