… what attracts human attention is change. […] if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.
Content: Quotation
Author: Robert McKee
Source: “Medium”
Subjects: Attention, Marketing / Sales, Personality / Behavior
Author: Robert McKee
Source: “Medium”
Subjects: Attention, Marketing / Sales, Personality / Behavior
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