Robin Mordfin, Waverly Deutsch
Entrepreneurs often believe their new product or service is so exceptional that their customers will seek them out to acquire it. And like most people, entrepreneurs are uncomfortable with ambiguity, and selling involves a lot of it.
Instead of selling, entrepreneurs turn their energies to every other aspect of running their new companies. They conduct surveys, design prototypes, and tinker with their products until they … [ Read more ]
Content: Quotation | Author: Robin Mordfin | Source: Capital Ideas | Subjects: Entrepreneurship, Marketing / Sales
Attention Entrepreneurs: Sell or Die
Here are some sobering statistics for entrepreneurs. In 2011, more than 400,000 new business entities were launched in the United States, but 34% of those companies are now out of business. Two years from now, less than half will still be around. By 2018 only 30% will have survived.
What’s behind these failure rates? In many cases it’s a lack of salesmanship, says Waverly Deutsch, clinical … [ Read more ]
Content: Article | Author: Robin Mordfin | Source: Capital Ideas | Subjects: Entrepreneurship, Marketing / Sales
Strong Corporate Culture Leads to Strong Performance
It pays for a company to keep its word. Research suggests that companies with strong corporate culture have higher long-term returns.
Editor’s Note: I didn’t find the research, at least as portrayed in the article, to be too convincing, but the topic and concept are interesting and worth considering.
Content: Article | Authors: Luigi Zingales, Robin Mordfin | Source: Capital Ideas | Subjects: Management, Organizational Behavior