PLEASE NOTE
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Here are some sobering statistics for entrepreneurs. In 2011, more than 400,000 new business entities were launched in the United States, but 34% of those companies are now out of business. Two years from now, less than half will still be around. By 2018 only 30% will have survived.
What’s behind these failure rates? In many cases it’s a lack of salesmanship, says Waverly Deutsch, clinical professor of entrepreneurship at Chicago Booth. To survive, entrepreneurs need to sell, says Deutsch. For the sales shy, she has some definitions, and a plan.
Content: Article
Author: Robin Mordfin
Source: Capital Ideas
Subjects: Entrepreneurship, Marketing / Sales
Author: Robin Mordfin
Source: Capital Ideas
Subjects: Entrepreneurship, Marketing / Sales
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