Roger von Oech

My mantra is “Look for the Second Right Answer.” This has been my guiding principle for over thirty years. Much of our educational system tries to teach us to look for the “one right answer.”

I find that looking for the second right answer is an incredibly easy way to open my mind. For example, when I’m looking for information, this mantra tells me to go … [ Read more ]

Roger von Oech

Don’t fall in love with ideas. By ideas I mean: systems, marketing approaches, technologies, partnerships, whatever. Because as soon as you as you fall in love with one approach, you lose sight of other possibilities. …Every right idea eventually becomes the wrong idea.