My mantra is “Look for the Second Right Answer.” This has been my guiding principle for over thirty years. Much of our educational system tries to teach us to look for the “one right answer.”
I find that looking for the second right answer is an incredibly easy way to open my mind. For example, when I’m looking for information, this mantra tells me to go beyond the right answers that have worked in the past and look for others. When I’m trying to be creative, it playfully advises me to put my ideas in unusual contexts to give them new meanings.
When I’m evaluating concepts, it implores me not to get stuck in the negative, and not to fall in love with one particular approach. And, when I’m implementing ideas, it reminds me that if one idea doesn’t work, a different one just might, and to act accordingly.
Authors: Guy Kawasaki, Roger Von Oech
Source: Sun Microsystems
Subjects: Creativity, Innovation
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