One of the hottest trends in social media right now is content curation, a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue. It is such a powerful idea because curation does NOT focus on adding more content/noise to the chaotic information overload of social media, and instead focuses on helping any one … [ Read more ]
Content: Article | Author: Rohit Bhargava | Subject: Marketing / Sales
Every small business has a story waiting to be told—and that story can be your most powerful ally in demonstrating how your business is different from all others. One term I have often used to describe this is in terms of the backstory of an organization.
A backstory is the history behind an organization and how it became what it is today. It is not a … [ Read more ]
Content: Article | Author: Rohit Bhargava | Source: OPEN Forum (American Express) | Subject: Miscellaneous
One of the most dynamic speakers at the recent World Business Forum was legendary business thinker and author Jim Collins. I had not had the chance to hear him speak before, but his presentation was wide ranging and offered many lessons that would be easily applicable for any small business owner. This post is an attempt to share some of what I felt the most … [ Read more ]
Content: Article | Author: Rohit Bhargava | Source: OPEN Forum (American Express) | Subject: Management
If you are like most small businesses, though, video is likely the last type of content that you are actively using online to promote your business. After all, it seems much harder to produce than it really is. In fact, video can be the easiest type of content to create if you follow a few basic rules.
Content: Article | Author: Rohit Bhargava | Source: OPEN Forum (American Express) | Subject: Marketing / Sales