Every small business has a story waiting to be told—and that story can be your most powerful ally in demonstrating how your business is different from all others. One term I have often used to describe this is in terms of the backstory of an organization.
A backstory is the history behind an organization and how it became what it is today. It is not a timeline of accomplishments or the boilerplate history that can often be found on company websites. The backstory is something more meaningful. It has real characters and a believable tale of how these characters had to evolve and overcome challenges in order to make their business successful.
In order to create a powerful backstory, you generally need to have five key story elements.
Author: Rohit Bhargava
Source: OPEN Forum (American Express)