The 30 Elements that can Help CEOs Attain Product Nirvana
A management expert inspired by Maslow has identified the elements that make consumer products “valuable” beyond their monetary cost. It took Eric Almquist, a partner at Bain’s Customer Strategy & Marketing practice, and his team around four years to establish 30 elements of value.
Content: Article | Authors: Eric Almquist, Ross Kelly | Source: Chief Executive | Subject: Marketing / Sales