A management expert inspired by Maslow has identified the elements that make consumer products “valuable” beyond their monetary cost. It took Eric Almquist, a partner at Bain’s Customer Strategy & Marketing practice, and his team around four years to establish 30 elements of value.
Content: Article
Authors: Eric Almquist, Ross Kelly
Source: Chief Executive
Subject: Marketing / Sales
Authors: Eric Almquist, Ross Kelly
Source: Chief Executive
Subject: Marketing / Sales
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