A Primer on MOM Operations Software
To help manage more complex and demanding marketing processes, marketers in many leading companies are turning to software technology, commonly referred to as Marketing Operations Management (MOM).
They are using it to get greater control and improve the efficiency of marketing operations. Indeed, they realize that a nimbler and more integrated and flexible marketing function can give them a source of competitive advantage.
As a … [ Read more ]
Content: Article | Authors: Freddie Daniells, Roy Young | Source: “MarketingProfs” | Subjects: IT / Technology / E-Business, Marketing / Sales
Elevate the Stature of Marketing Inside Your Company
Recent surveys have found that marketing professionals feel undervalued and CEOs are dissatisfied with their marketing organizations .
That means it’s up to us to make sure others inside our organizations fully understand the contribution and the promise of marketing.
Are you taking the necessary steps now to elevate the stature of marketing as the engine of your organization?
Content: Article | Author: Roy Young | Source: “MarketingProfs” | Subject: Marketing / Sales
Making Marketing Matter to the CEO
It’s an ongoing battle with most CEOs to achieve the recognition and status that we know marketing deserves.
This article focuses on the component that is perhaps most critical: building marketing’s equity within the organization.
Editor’s Note: this is the final installment in a 3-piece article and I don’t really recommend you bother reading the first two…
Content: Article | Author: Roy Young | Source: “MarketingProfs” | Subject: Marketing / Sales