It’s an ongoing battle with most CEOs to achieve the recognition and status that we know marketing deserves.
This article focuses on the component that is perhaps most critical: building marketing’s equity within the organization.
Editor’s Note: this is the final installment in a 3-piece article and I don’t really recommend you bother reading the first two…
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »