INSEAD: One School, Two Campuses – Going to Asia
In the late 1990s, INSEAD stood at a crossroads: to one side was the status quo, a continuation of its expansion on the Fontainebleau campus; to the other was a bold step, a further commitment to the Asian market by opening a second campus in the region. Professors Lasserre and De Meyer, and Sam Garg provide an analysis and chronology of the decision-making process. … [ Read more ]
Content: Case Study | Authors: Arnoud De Meyer, Philippe Lasserre, Sam Garg | Source: INSEAD | Subjects: Industry Specific, MBA Related | Industry: Education / Training