In the late 1990s, INSEAD stood at a crossroads: to one side was the status quo, a continuation of its expansion on the Fontainebleau campus; to the other was a bold step, a further commitment to the Asian market by opening a second campus in the region. Professors Lasserre and De Meyer, and Sam Garg provide an analysis and chronology of the decision-making process.
Authors: Arnoud De Meyer, Philippe Lasserre, Sam Garg
Subjects: Industry Specific, MBA Related
Industry: Education / Training