Your challenge is to create product experiences for two different mindsets, one for your potential customers and one for your engaged customers. Initially, if you want your prospective customers to engage, think of them as lazy, vain, and selfish. Then for the customers who survive the first 30 seconds and actually come through the door, build a meaningful experience and relationship that lasts a lifetime. … [ Read more ]
Content: Quotation | Author: Scott Belsky | Source: First Round Review | Subjects: Customer Related, Innovation, Market Research
Whether you’re building a product, creating art, or writing a book, you need to remember that your customers or patrons make sweeping judgments in their first experience interacting with your creation – especially in the first thirty seconds. I call this the “first mile,” and it is the most critical yet underserved part of a product. […] In a world of moving fast and pushing … [ Read more ]
Content: Quotation | Author: Scott Belsky | Source: First Round Review | Subjects: Customer Related, Innovation, Marketing / Sales
Life is just time and how you use it. Every product or service in your life either helps you spend time or save time. […] The only exceptions are rare products … that add a time-consuming action to your plate while also making that experience faster than it normally would be.
Content: Quotation | Author: Scott Belsky | Source: First Round Review | Subjects: Innovation, Marketing / Sales
Simple is sticky. It is very hard to make a product—or any customer experience—simple. It is even harder to keep it simple. The more obvious and intuitive a product is, the harder it is to optimize it without adding complication.
Content: Quotation | Author: Scott Belsky | Source: First Round Review | Subject: Innovation
Bureaucracy was born out of the human desire for complete assurance before taking action.
Content: Quotation | Author: Scott Belsky | Subjects: Bureaucracy, Organizational Behavior
Scott Belsky’s new book, The Messy Middle, covers an expansive range of topics, from constructing teams (“If you avoid folks who are polarizing, you avoid bold outcomes”) to culture and tools (“Be frugal with everything except your bed, your chair, your space, and your team”) to anchoring to your customers (“empathy and humility before passion”). We’re pleased to present Belsky’s introduction to his “Optimizing Product” … [ Read more ]
Content: Article | Author: Scott Belsky | Source: First Round Review | Subjects: Innovation, Management
Every small business leader faces the challenge of building and managing a team. Finding the right folks is half the battle. After you find them, it is your responsibility to manage the team. Great management happens on both a “micro” level and a “macro” level.
Content: Article | Author: Scott Belsky | Source: OPEN Forum (American Express) | Subject: Management
[how can one tell if an idea is any good?] Here’s the simple litmus test: Does your community care? Everyone has a “community” of constituents—customers, users, readers, clients, etc. Share your ideas liberally. If your community engages with them (either for or against them), then you know you’re onto something. If they don’t look twice you know that you either need to reconsider the idea … [ Read more ]
Content: Quotation | Author: Scott Belsky | Source: OPEN Forum (American Express) | Subjects: Creativity, Innovation