Missing Markets: Strategies for Exploring the World’s Biggest Neglected Business Opportunites (.pdf)
An interesting summary and framework for the issues that arose from a group gathering at Cap Gemini Ernst & Young’s Center for Business Innovation to discuss “missing markets.” The paper offers a systematic method for identifying missing markets, analyzing what would be required to provide those markets, and evaluating the consequences.
Content: Article | Author: Scott Borg | Source: CGE&Y Center for Business Innovation (CBI) | Subjects: Economics, Innovation