An interesting summary and framework for the issues that arose from a group gathering at Cap Gemini Ernst & Young’s Center for Business Innovation to discuss “missing markets.” The paper offers a systematic method for identifying missing markets, analyzing what would be required to provide those markets, and evaluating the consequences.
Content: Article
Author: Scott Borg
Source: CGE&Y Center for Business Innovation (CBI)
Subjects: Economics, Innovation
Author: Scott Borg
Source: CGE&Y Center for Business Innovation (CBI)
Subjects: Economics, Innovation
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »